Although TV is a very emotional business cost cutting is getting more and more important. Shows have to get successful - no excuses.
To increase ratings for TV shows more investment is vital. Especially for revitalizing research measures to save money on the long run.
Charisma is a modern concept based on research that stands for 'quick fix and long term success' for media products like TV shows and formats, artists, celebrities and politicians.
No media executive will deny that TV shows will work better if they knew following
in advance:
a) the demands of the audience for a special TV show - which kind of topics
are loved or hated.
b) the potential and maximum audience size for the TV show.
c) how the presenter fits the show, has the right skills for the show, the right
charisma, outfit etc.
d) how the show fits the channel - is it too progressive, too conservative,
too cool, too sexy?
e) which show benefits to communicate.
Charisma gives definitive answers to these questions and helps TV channels saving a lot of money knowing negative influences for their shows in advance.
Case studies for Charisma projects for TV channels and famous artists will show the participants of the seminar how it can work for them.
Christoph Pöschl - Managing Director TBSC - The Brand
Support Company, Germany
Jochen Lukas - Media Consultant TBSC - The Brand Support Company, Germany