Thursday, June 13, 2002 (part of the Workshop)
Broadcast&Production (Italian magazine of IMAS Publishing group) and Etere (present this interesting workshop on an exclusive software solution, designed also for local radio and tv stations.
Today it is possible revolutionize scheduling and commercial management of local Radio and TV stations. Commercials are sold not according to "time slots" but according to programme blocks. It’s finally possible to sell commercials independently from time changes on schedule.
The perfect example is a football championship, but also you can associate a determined Commercial with all named schedule blocks.
Example: "cartoons" broadcast each day during a certain period. All will be inserted, in all schedule blocks, with an automatic utility, by following instructions and/or parameters that are fixed by the operator (commercial percentage, product code conflict, start of the reel, end of the reel, frequency of the same customer, frequency of the same product code, etc.).
Thanks to these innovative features you can manage not only the commercial planning of a single station, but entire networks and commercial agencies of any dimension.
BROADCAST&PRODUCTION
Serving the Italian Radio, Television and Audiovisual industries. Published
from 1999, nine times a year, the Italian edition of Broadcast & Production
reaches over 5,500 qualified audio and video professionals, providing advertisers
with significant reach to all the important equipment buyers in the Italian
broadcasting and audio and video world.
The Italian edition of Broadcast & Production provides comprehensive coverage of the ever-changing audio and video technology industry. Topics include a lively mix of technology news, application-oriented engineering and production articles, trade show coverage, user-written equipment reviews, and new product introductions - all tailored to audio and video engineering and production professionals at broadcast, cable, production, post-production and corporate audio and video facilities.
ETERE
1980 - SIS was formed by the partners F. Gattari and F. Mazzocchetti.
1989 - SIS became involved in private broadcasting with the ETERE software
1994 - ETERE was adopted by the biggest national broadcasting companies and
by very many small or medium-sized businesses
2000 - More than 650 broadcasting Stations all over the world
2000 - SIS srl changes its name in ETERE srl. ETERE made a decision to move
its database towards the Microsoft SQL2000 ® platform. ETERE's Department
of Research & Development dedicated its work to the management of News and
to ETERE Logger
2001 - Etere Automation had a nominee for the best TV automation software two
years in a row: 2000 and 2001