by Dennis Israel
InterMedia has been studying the Internet for over 5 years in its surveys for international broadcasters.
Virtually all broadcasters now think of themselves as "multi-media" providers. They are seeking the correct balance of Internet usage for their stations.
InterMedia's studies focus on how international broadcasters can best tailor their programming and messages to be most effective in rapidly changing environments.
We will present information both quantitative and qualitative. The presentation will provide an overview of the projected growth of the Internet and look at specific cases in South Eastern Europe and the Balkans using data from InterMedia Surveys conduced in Spring 2002.
We will show how television and radio use has been impacted so far and what the future holds for broadcasters in their relationship with the net.
InterMedia is a non-profit company that conducts global research and evaluation, and specializes in the field of media and communications. Based in Washington, D.C., with associates in the U.K., InterMedia serves international media, governmental and non-governmental organizations that require high-standard, cost-effective and culturally appropriate research in order to measure their impact and further their goals.
InterMedia and its associates have vast geographic expertise,
having worked in transitional and developing countries throughout the former
Soviet Union, Central/Eastern/Southern Europe, East/Southeast Asia, the Indian
Subcontinent, the Middle East and Africa. With over 40 years of experience and
staffed with area specialists and experts in international research methods,
InterMedia is known for its ability to shape research to indigenous cultures
and to maintain effective quality control over fieldwork.
Dennis Israel recently joined to expand InterMedia’s services in the area of media management consulting. His varied experienced in the broadcast field includes consulting projects for government and corporate clients around the world on issues ranging from public relations to business operations. Mr. Israel has held various management positions with companies ranging from RCA to the Caribbean Satellite Network to Media America Studios. He has worked in a variety of markets to help broadcast outlets maximize their revenue potential and increase their productivity, and is experienced working with both public and private concerns. He also taught communications at NYU and Barry University.
Prior to joining InterMedia, Mr. Israel worked in Kosovo as
Chief of Party and Resident Advisor for the International Research and Exchanges
Board (IREX) where he was responsible for overall management of all in-country
operations. Mr. Israel has a PhD in Communications from Pacific Western and
experience working internationally in varied countries, including Hungary, Czech
Republic, Finland, Mexico, and the Caribbean.