The TV Programme market is dominated, in the main, by the large production distributors and the generally well-structured television channels. The principal actors are the independent programme producers, broadcasters (national, local/regional, specialised) and the distributors.
The marketing of TV programmes takes place, principally, at international fairs such as Cannes, Las Vegas, New Orleans or Singapore. Most of these fairs date back to the sixties and have, since then, become large events, and, consequently, real institutions as far as the representation and selling of programmes are concerned.
Cassettes are practically the only support and the sole means of circulation of programmes between producers and broadcasters.The "digital era" having taken a strong hold, the procedure governing content search, viewing and production selection, not to mention cassette storage, is anachronistic; in addition, it is laborious and fastidious, both time and cost-wise.
A few online programme markets have emerged over the last two years but none of them has made its mark. These markets have been limited to the setting-up of platforms connected to a specific field or text-only catalogues, with neither audiovisual content nor any global or community approach.
The complexity and the heavy cost of new technologies, site security and the apprehension of making changes have also put a brake on the emerging of these sites.
Given the current market situation and the evolution of technologies linked to Internet, market4tv.com, a new platform, designed to meet the identified needs of targeted professional users, will be launched on July 1, 2002.
market4tv.com is the first and only professional global and secure platform for the trading of TV programmes. It offers professionals a real tool for managing and exchanging TV content which means a considerable saving both in terms of time and money.
market4tv.com targets all TV programme professionals and will be accessible online only on subscription. Those who are interested will be able to have an annual subscription which will give them access to al the functions of the site as well as a range of community services such as filing and uploading online on its servers digitised programmes, the possibility to search and preview productions in their entirety, ordering and buying titles, and looking for partners or specific programmes, etc.
market4tv.com will, subsequently, offer private hosting solutions as well as affiliations for the development of sites for broadcasters and institutions.
The site will, at a later stage, offer its users a management solution in ASP so that they may manage, digitally, their own catalogue. It is also foreseen to utilise the large bandwidth channels for a complete and global management of all transactions, including rights management and the downloading of programmes in their original broadcast version.
This presentation, by way of a SPECIAL PREVIEW, will be made within the framework of MITIL 02 and a free subscription will be offered for the productions participating at MITIL’s Videokiosk.
Thusday 13th, 17:30 & Friday 14th, 12:30
Vignerons Room,
followed by a cocktail on the Terrace.