A case history: a social campaign and an international project.
“Radiosa - The radio which dares” a radio programme to broadcast Equal Opportunities issues in Europe.
- The idea and the partners. How an Italian independent production, WOW-Women On Work, coordinated a 3 years European project to raise awareness of equality issues in the six countries involved.
- The project objectives and how it was run. Six different countries and radio realities working together. Italy, an independent radio production; Spain, a municipality; Sweden, a public service radio; Finland, a community radio; Germany, a community network of migrant women; U.K., a worldwide radio.
- Dealing with differences. How the partners worked together and how they influenced each other positively; dealing with different scenarios.
- Italy: the very first Italian radio production on Equal opportunities. Three different format for a 3 step acknowledge process (over a 3 years production period):
1. does anyone know what we are talking about?
2. what does it mean equal opportunities for women in everyday life?
3. knowing who you really are helps women and equality to go far.
- Radio and the internet: a great success. Testing equality; the international window; new opportunities.
- The Radiosa Guide: disseminating this radio experience throughout Europe to share and pread widely good practice and radio ideas.
WOW - Women On Work Onlus is a non-profit social welfare association founded in 1993 in Tuscany by a group of women of different backgrounds and that pursues exclusively social and solidarity aims. WOW works in Italy and Europe in a network with other public and private organisations in the fields of communication, professional training, multimedia activities and high-quality television and radio broadcasting.