PVI Europe, revolutionising the advertising arts!
Frank AERNOUT (BE) Chief Operating Officer -- PVI Europe (Zaventem)
The television medium, as we know it, is changing rapidly and more dramatically than it has over the past 50 years. Rather than just generic broadcasts, the TV medium is moving into narrowcasting and ultimately into individualised viewing. The coming of DVR’s and TiVO’s will only enhance the speed of these changes. And with that will inevitably come the slipping power of the traditional ways of advertising.
But one important thing will still be true : television is pure excitement, and full of emotion. That’s why advertisers will always want to get as close as they can to the viewers at such magic moments as a stunning goal, that incredible jump at the end of the cycling race or the long awaited kiss in their favourite sitcom. The art of advertising is to make sure the viewers associate the marketer’s products and services with these exciting moments.
And that’s exactly the power PVI’s Virtual Imaging can give to advertising !