Development of a private culture specialised TV channel in atypic circumstances - ART TV, Belgrade
Milan ATANASKOVIC (YU) Co-owner, Editor in Chief -- ART TV (Belgrade)
The topic aims to explain the process of the founding in Yugoslavia in 1991 of the only private TV channel specialised in culture and its development over the last ten years.
With several wars over the last decade, and the falling apart of Yugoslavia, there have been sanctions, isolation, inflation and many social problems; the environment has not been typical for the founding and the development of a new TV station. ART TV has, therefore, developed some pioneering ways to survive in difficult circumstances, both from the programme and technological point of view.
ART TV has not been subsidised by any government or non-government organisation; so, it is also interesting to show how a cultural programme can function commercially and not devalue.