Castillo - Thursday June 21, 16:00 - 17:15
Round Table
What is needed in order to take the right steps for these two sectors to be able to
cooperate successfully in the future.
Producers:
Ruud de BRUIN, (NL)
Jean-Marc FONSECA, (FR)
Claude MANGOLD, (CH)
Broadcasters:
Carme MAYUGO, (ES)
Charles XUEREB, (MT)
Roland KUBINA, (SK)
A relatively new phenomenon, the development of local and independent television stations is quite considerable; not only can this be measured by the number of broadcasters and hours of transmission but also the quality of their programmes.
It would, therefore, be reasonable to assume that independent audiovisual production houses could benefit from this development and that a fruitful co-operation has been established with the broadcasters.
Unfortunately, however, the situation is far from being so idyllic. In fact, the broadcasters, confident of their own local vocation, tend to think that they are capable of producing «in house» all that they need. The producers, for their part, are convinced that these broadcasters do not have sufficient financial resources available and that it is not worthwhile to work with them.
Local TV stations, by definition, broadcast for a local public. It is, therefore, logical to assume that the topics handled by these broadcasters are related essentially to the problems which concern a particular geographical area. And, yet, these TV stations are becoming professional, are developing all the time, have a more and more comfortable budget at their disposal and are capable of producing themselves, or ordering from outside sources, programmes of topical interest.
These topics can, for some, be of interest to a public greater than initially foreseen. One thinks first of all of «neighbouring» local TV stations but a larger range can be projected provided the programmes are produced in a professional manner.
This is the opportunity for independent producers to propose topics, economically interesting, to one or several broadcasters. Co-operation between broadcasters and producers has an extraordinary development potential.
A round-table discussion will be held, within the framework of MITIL, to tackle this problem. Three European producers, who work regularly with independent broadcasters, and three TV broadcasters will participate in a lively and thought-provoking discussion which, we hope, will be «profitable» for all concerned.
Moderation: Frederik Stucki (CH)